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PRSA Silicon Valley Diversity and Multicultural Scholarship

About the scholarship

Established in 2020 by the PRSA Silicon Valley Chapter, the PRSA Silicon Valley Diversity and Multicultural Scholarship annually assists and recognizes students for outstanding academic achievement and commitment to the practice of public relations.

Scholarship Donors

Thank you to our amazing supporters for investing in a more diverse and inclusive communications industry!

Meaningful Impact

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“This experience was a major resource into starting my PR career”

Samantha Saffold

Tech PR Account Associate and recipient of the 2022 PRSA Silicon Valley Diveristy & Multicultural Award.

In April 2021, PRSA Silicon Valley raised nearly $70,000 for a new diversity and multicultural scholarship endowment, more than tripling its original $20,000 fundraising goal in less than 48 hours. Thanks to the generosity of supporters, the PRSA Foundation will be able to fund scholarships through the Silicon Valley chapter in perpetuity…

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Eligibility & Application

  • Reside in the San Francisco Bay Area.
  • Be a full time undergraduate student at an accredited college or university.
  • A major or minor in public relations or communications is preferred, but not required.
  • Have a minimum 3.0 GPA in all courses.
  • Should self-identify as a member of a historically disadvantaged or demographically underrepresented minority group. [Note: Scholarship selection shall be made without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other category protected by applicable law. Conversely, an applicant will not be selected solely based on one or more of the aforementioned protected categories.]
  • Membership in the Public Relations Student Society of America (PRSSA) is preferred, but not required.
  • Completed online application form.
  • A current academic transcript of all college or university courses completed.
  • One 500-word essay or a video of you speaking (no more than two minutes in length) in English on one of the following topics:
  • Why does diversity matter to the public relations industry? What is the significance of having a diverse workforce in the public relations industry?
  • How is diversity enacted in everyday public relations practice?
  • What recent multicultural communication efforts have helped to bridge the gap between the community and the company/institution?
  • Optional: Up to two brief letters of recommendation from a PRSA member or an individual associated with the public relations profession (corporate, agency, government, non-profit) or higher education.

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